I
love marketing folks. I never realized it until I pretty much became one,
but these are the people who tell companies who wants a certain product
the most and the best way to deliver it to
them. The product of wrestling is no different. In the mid-nineties, some
backroom genius figured out that there was a lot of money to be made marketing
to ADULTS, by bringing back the "edge" that the old NWA had and
combining it with the over the top "edge" of the then-new ECW,
which had been packing small houses with absolutely raucous adult fans.
Their product was highlighted by BLOOD, PRETTY WOMEN, AMAZING STUNTS AND
FEATS OF PAIN ENDURANCE, FIRE, JUMPING THROUGH TABLES, etc. So the WWF and
WCW both began to incorporate this (to a lesser extent) into their matches.
Well, the excitement came back for me. I've been back on board since about
late 1995. Since then, a ton has happened. The WWF has become the dominant
player in the business. They even had an IPO (incidentally, I am a part
owner!). Long story short, they drove everybody else out of the business.
They acquired WCW and ECW went bankrupt. This is a new era. Nobody's quite
sure what will happen next. Will WWF's situation translate into more interesting
storylines and a better product? Will leftover talent from the WCW/ECW shakeout
start a new fed? It's all up in the air right now. I promise I'll be watching
closely, though! |